At SBK Marketing, we are thrilled to announce our new partnership with UREKA, a leading adhesives company renowned for their high-quality products, Cascamite and Turfstikk. Over the past month, we have been working diligently to enhance their brand visibility and reach, particularly targeting the younger generation through strategic social media campaigns. In this blog post, we will share our experiences, the strategies we’ve implemented, and the successes we've already seen in this exciting collaboration.
About UREKA
UREKA is an established name in the adhesives industry, known for producing reliable and versatile products such as Cascamite and Turfstikk. While their products are well-known among older generations, there is a gap in awareness among younger consumers. Recognizing the power of social media in reaching this demographic, UREKA has partnered with us to revamp their online presence and engage a broader audience.
Strategic Social Media Campaigns
Location Shoots
To kick off our campaign, we conducted two major shoots:
Newport, Wales: Capturing the essence of UREKA’s production process and showcasing the quality of their adhesives in action.
NEC, Birmingham: Documenting the Materials and Finishes Show, where UREKA announced the rebrand of Cascamite. This event was a fantastic opportunity to create engaging content and network with industry professionals.
Content Creation and Engagement
We have been actively posting content on UREKA’s social media channels, which are divided into two specific accounts for their key products—Cascamite and Turfstikk. Our focus has been on creating visually appealing and informative posts that highlight the versatility, strength, and affordability of these adhesives. The results have been impressive:
Increased Engagement Rates: Our content has sparked interest and interaction, significantly boosting engagement rates.
Higher Reach: The reach of their social media posts has expanded, drawing in a wider audience.
Increased Enquiries: There has been a noticeable rise in product enquiries, indicating growing interest and potential sales.
Rebranding Success
Cascamite Rebrand
UREKA recently rebranded Cascamite, and we had the privilege of documenting this transformation at the Materials and Finishes Show. The new branding is bold and simple, making it easily recognizable. Our coverage of the event not only showcased the rebrand but also highlighted the quality and reliability of Cascamite, reinforcing the product’s reputation in the market.
Collaborative Efforts and Future Plans
Understanding the Value of Marketing
One of the standout aspects of working with UREKA has been their genuine interest in marketing and understanding its value. Their commitment to investing in social media and digital marketing is commendable, especially in the construction and adhesives industry, where such efforts are surprisingly rare.
Exciting Future Prospects
Our journey with UREKA has only just begun, and we are excited about the future. We look forward to continuing our collaboration, developing more innovative content, and exploring new ways to engage their target audience. Stay tuned for more updates and behind-the-scenes insights as we work together to elevate UREKA’s brand.
Conclusion
Partnering with UREKA has been a rewarding experience for SBK Marketing. We have successfully initiated strategic social media campaigns, increased engagement, and witnessed a positive reception to the Cascamite rebrand. We encourage you to check out UREKA’s Instagram accounts for Cascamite and Turfstikk, and perhaps try their products for yourself. Brandon, one of our team members, was particularly impressed with the strength and fast-acting nature of Cascamite's spray version.
Thank you to UREKA for being an outstanding client. We look forward to sharing more about our collaboration and achieving even greater success together. Stay tuned for more exciting updates!
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